Our Story

The Edge Boutique is an online boutique that is owned and operated out of Merrill, WI. As a business, we strive to provide trendy and affordable apparel options for men, women, and children, but what sets us apart is our appreciation for edgier clothing options.

Personally, I've loved fashion and shopping for as long as I can remember. It's always been a passion for me and over the last decade, I've dreamt of opening my own boutique but couldn't find the right niche. It wasn't until August of 2022 where the lightbulb finally turned on and I created the concept for The Edge - trendy, edgy clothing options for all consumers. 

Now my vision has come to life and I can't wait to share it with you all. Our mission is to provide clothing options that will leave you looking great but feeling even better!

You can also find us at our social media pages listed on the website. If you have any questions, comments, suggestions for the site or about products you'd like to see us carry, please reach out to us!

Thank you for visiting our site! <3